Hugo

Not Another Dating App

No swiping
No waiting
No awkward messaging

Something new is coming to London - because everyone hates dating apps

Be the first to know.

200 spots available

FAQs

  • Do I need to write a bio about how I “love adventures” and “don’t take myself too seriously”?

    Nope. No bios, no prompts, no unnecessary overthinking. Just show up and talk like a normal person.

  • Can I pay extra to send someone a virtual rose?

    Why would you do that? Flowers belong in vases, not in overpriced in-app purchases.

  • Will I get to swipe through hundreds of profiles while lying in bed ignoring my problems?

    Absolutely not. Hugo requires human interaction. If you’re after an infinite doom-scroll, we hear Instagram is great for that

  • How do I let someone know I “like them” without actually having to talk to them?

    You don’t. You have to say words, out loud, with your face. We believe in eye contact over emojis.

  • Can I ghost someone if I don’t feel the vibe?

    No need! The dates are two minutes long—your escape plan is built in.

  • Do I need professional photos, a gym mirror selfie, or a picture of me “pretending not to notice the camera” at a rooftop bar?

    No photos at all. We don’t judge you by your angles—only your vibes

  • What if I panic and don’t know what to say on my date?

    That’s what the Host is for—to keep things fun, light, and completely free from awkward silences. Unlike your WhatsApp chat with that Hinge match from 2021.

  • Can I spend weeks messaging before we actually meet?

    Nope. Hugo is for people who prefer action over endless “how’s your week been?” texts.

  • Can I use Hugo without ever having to speak to another human?

    No. But if that’s your vibe, may we recommend a Tamagotchi?